MISSION: We’re on a mission to rid the world of plastic waste while offering our customers 100% sustainable, ethically sourced products, made from natural and effective ingredients. Better for you. Better for the planet.
PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We’re changing that!) 80 Billion plastic bottles disposed of around the world each year are from shampoo & conditioner alone. 8 Million tons of plastic end up in the ocean every year. 9/10 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9% of ALL plastic ever made has been recycled, and the products in them are typically made up of 70-95% water.
SOLUTION: Concentrates. We provide naturally derived and sustainably sourced active ingredients in a compostable cardboard box, and you add the water! One concentrate saves 23.7 fl oz. of water and 1 plastic bottle from manufacture and disposal into landfill. Ethique is New Zealand’s highest scoring Bcorp as well as carbon fiber neutral and living wage employer.
JOURNEY: To date we saved our planet from over 9 million plastic bottles! We’ve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste made and disposed of every year. Our new goal is to save 50 million by 2025 (and we’re on track already!). To put our money where our mouth is, each year 20% of our profit goes to charities fighting alongside us to protect the planet. Join the revolution and #giveupthebottle
GENTLE SHAMPOO CONCENTRATE- UNSCENTED: pH Balanced and 100% soap and synthetic fragrance free for those with sensitive scalps. Made with ingredients like fair trade cocoa butter and coconut oil. 1 concentrate bar makes 11.83 fl oz. of liquid shampoo. Simply mix the concentrated bars with boiling water and you’ve got a fresh batch of liquid shampoo. Made with naturally derived and ethically sourced ingredients and packaged in certified compostable cardboard packaging. #rethinkrefillables